We are experienced in research and forecasting methodologies to uncover the spark of insight to drive a project. From consumer trends to emerging technologies: we have the tools, knowledge and approach to identify opportunities and translate these into meaningful innovation.
Assumptions can ruin a new product, our research team are experienced in using ethnographic research techniques to drive true insight and influence future decisions.
By applying our expertise to data collection we can turn qualitative data into quantitative measures, allowing us to characterise performance and user behaviour.
UX mapping has become an invaluable tool for us to breakdown complex user interactions into isolated touchpoints so we can shape experiences and reveal opportunity for differentiation.
Our design and engineering teams are experienced in delivering rapid concept generation that considers both visual and technical requirements. We embed insight throughout the process, immersing our design team into the core design challenge to devise propositions that meet multi-faceted design briefs.
Assessing viability early in the design process is crucial. We create test rigs, functional and visual models to ‘prove out’ our designs - seeking early user feedback to direct concept development.
Bringing ideas to life through a range of visualisation tools is critical to understanding the value of a concept and achieving buy-in from stakeholders, we aim to build a clear narrative through our ideation process.
We employ a range of analytical tools to examine concept efficacy and value, directly comparing design routes to identify leading solutions for development.
Developing sophisticated solutions to challenging briefs requires a range of multi-disciplinary specialists working side by side. We truly integrate our capability in the develop phase; shaping, refining and rapidly progressing a vision through to a feasible solution. Our collaborative approach allows us to cycle through ideation, development, prototyping and validation loops rapidly, maintaining design intent whilst constantly evolving a concept.
We’re leading the way in advanced FEA analysis within the medical, FMCG and performance goods sectors, using the best-in-class simulation software to reduce time to market.
We can quickly and iteratively refine the sensorial characteristics for key product interactions using a combination of physical testing, simulation and CAD.
The validation principle runs through the core of our offering, as we seek to cyclically prove out design and engineering decisions. From technical validation building engineering rigour, to consumer validation strengthening design confidence - we don't leave much to chance.
Our Human Factors team are highly experienced in obtaining a rich understanding of the relationships between the user, the product and the context to improve product usability and safety. We develop test protocols suitable for regulatory reporting in the medical, FMCG and performance goods sectors; using results to drive design decisions. Our fully equipped workshops are kitted out to create high quality prototypes and test equipment.
Using cutting-edge technology to examine products at a microscopic level gives us unparalleled insight into fundamentals, performance and failure modes. Understanding how materials behave in use helps us to design out failures, identify performance opportunities and run accurate FEA simulations.
Our comprehensive process combines technical, quality and regulatory rigour to support mass volume production of clients’ flagship product lines.
Rapid diagnosis of product failures ensures design faults are identified, analysed and corrected, minimising impact to timescales and production.
Our industrial designers continue to support clients during a products manufacture to ensure that the smallest details are correct and the vision maintained.
Utilising our global supplier network and in-house facilities we’re able to implement batch production of up to 15,000 units for small manufacture runs.
Our results speak for themselves – a fast-growing team of experts, clients ranging from startups to blue chips, numerous patents, recognition through awards, and a partnership with Olympic gold. See our core markets below.
A diverse bunch of people brought together by design.