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Rio 2016 Olympic Cycling Helmet


English Institute for Sport


Performance sports


Mechanical engineering
Testing and verification
Graphic design
Packaging and branding
Small batch assembly

Following our successful partnership in engineering the record-breaking London 2012 Olympic and Paralympic cycling helmets, EIS returned to Crux to re-design the Rio 2016 model. We had designed the fastest cycling helmet in the world, now it was time enhance the user experience. Athlete psychology was at the forefront of our process, resulting in a piece of equipment that, from unboxing to racing, actively contributed to the athlete's superior performance.

If you would like to discuss how Crux can support your product innovation and development needs, please get in touch.