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The latest news, thinking and insight from our Bristol studio, compiled by our team of designers, engineers, software specialists and technologists.

The future of instructions for use

The future of instructions for use

Tailoring content around user learning styles

As individuals we all approach, interact and retain information in unique ways. Despite an almost infinite number of individual preferences over how we receive information, there are three distinct groups that can generally help categorise and identify how someone naturally processes information.   Visual learners prefer to observe and look over information...

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Supporting the next generation

Supporting the next generation

Why is this so important?

At Crux we believe that by providing students and graduates with relevant hands-on experience and mentorship will provide them with the right mindset, confidence and credibility they need to progress in their chosen careers.   Leon; an A-level student completed a short design and development project as an introduction to the basics of iterative development....

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Engineering for Sporting Success

Engineering for Sporting Success

What's different?

With the Great British skeleton team delivering superb results in the warm-up runs people are asking the question, what’s different?   The athlete’s dedication to mental and physical preparation is beyond belief, but in all sport equipment plays its part. Working behind the scenes there is a dedicated team of expert engineers and designers...

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Capturing high-quality user insights

Capturing high-quality user insights

Applying our analytical approach to research

Designing products that not only perform well but that also delight the people who use them every day requires frequent testing with real users and specialists. As we continue to invest in equipment and facilities that allow us to develop intelligent and beautiful solutions to complex technical briefs, we've also invested in facilities to help us gather richer...

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Design Foundations Funding Round 2

Design Foundations Funding Round 2

Building on our first round success

At crux, we are always on the look-out for exciting new prospects and creative avenues to offer our design thinking to a growing list of clients and partners. Design Foundations, a £3million funding initiative from Innovate UK, represented a fantastic opportunity to deliver our early-stage thinking to client teams who appreciate but perhaps can’t access...

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Crux Expansion 2017

Crux Expansion 2017

Our growing business

Crux is expanding rapidly. Our ability to innovate and collaborate continues to be recognised by clients new and old. In tandem, exceptionally talented recruits continue to join, attracted by the Crux ethos, working environment and projects. With continued growth, the Crux team is evolving design processes and techniques to enable ideas to be conceived, tested...

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