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The latest news, thinking and insight from our Bristol studio, compiled by our team of designers, engineers, software specialists and technologists.

The future of instructions for use

The future of instructions for use

Tailoring content around user learning styles

As individuals we all approach, interact and retain information in unique ways. Despite an almost infinite number of individual preferences over how we receive information, there are three distinct groups that can generally help categorise and identify how someone naturally processes information.   Visual learners prefer to observe and look over information...

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Big Data

Big Data

Closing the Loop

‘Bad Medicine’ Freakonomics Radio podcast episode, Dr Vinay Prasad, Assistant Professor of Medicine at the Oregon Health and Sciences University, exposes the unsettling reality that ‘evidence-based medicine’ is still not as pervasive as we would all hope.   Dr Vinay Prasad comments:   “… one of the things...

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Capturing high-quality user insights

Capturing high-quality user insights

Applying our analytical approach to research

Designing products that not only perform well but that also delight the people who use them every day requires frequent testing with real users and specialists. As we continue to invest in equipment and facilities that allow us to develop intelligent and beautiful solutions to complex technical briefs, we've also invested in facilities to help us gather richer...

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Meet the team - Olly

Meet the team - Olly

A day in the life of a designer

Name: Olly Needham Job Title: Product Designer Degree Background & University: I studied Product Design at the University of Leeds, with an Industrial Placement year as a packaging designer at Unilever. My course was very multi-disciplinary, with a focus on human-centred design and modules which spanned the entire process from creating...

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Prototyping Human-Machine Interfaces

Prototyping Human-Machine Interfaces

Applying UX methods to product design

Prototyping is crucial to the way that we approach projects at Crux; we fail fast, learn quickly and incrementally improve a design until it looks and works beautifully. We'll prototype surface models to understand how an object looks in it's intended environment, while at the same time design rigs that allow us to understand, test and...

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It's Awards Season!

It's Awards Season!

Crux shortlisted for Design Week Award

Crux are delighted to be shortlisted for a prestigious Design Week Award, in its 26th year of recognising and celebrating the best of design across numerous disciplines.   Our Rio 2016 Olympic and Paralympic track cycling helmet has been nominated in the Industrial Product design category – recognising the impact design and engineering...

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